Muh-Tay-Zik | Hof-Fer is a San Francisco agency well known for its silliness in advertising. This spot about imaginary startup Dairy Bucket and their obnoxious customers was a joy to work on. It's funny, with some mixed dialog and easy sound design. Read the blog post by Christine EK, Director of Campaign Marketing at Desk.com.
Barrett SF brings exciting new life to this classic hip hop hit from 1999. The song runs through the alphabet and gets faster and faster towards the end. Now it has a new twist - all the lyrics are sports-related, to promote sports app Bleacher Report. The video is fantastic as it changes animation styles 26 times (once for each letter, two bars of the music). Visually stunning and musically entertaining, this ad is actually getting great feedback on YouTube. The "remix" is even available for purchase on iTunes, or download on Spotify. We mixed and remixed this music for a month or so, going through different versions of the lyrics and incorporating gobs of sound design for each little micro-vignette. We also produced a handful of cut-downs which posed the biggest audio challenge: editing music that gets faster and faster with every bar!Shoot Online gave us a charming write-up.
Barrett SF has been doing some incredible work for video game producer Ubisoft. This spot introduces the next chapter in the Assassin's Creed franchise with motion-capture animation, breathtaking fight scenes and a cinematic score that is sure to motivate the game's fan base. The mix for this spot was built on over 100 separate audio tracks! We received very thorough sound design and music stems to balance out. I added some additional sound design for our taste, and had to execute some clever music edits. The dialog lip-sync was a challenge as well but in the end, the spot looks and sounds incredible. We got a write up with full credits in The Next Gag. Interestingly, the spot I actually mixed for Barrett was a full :60, which was later cut down to the :45 that ended up being broadcast.
Another upcoming holiday season means another round of silliness for Oriental Trading! Produced by San Francisco creative studio TEAK, this latest episode of the Oriental Trading family is spooky and wacky. We made our own Darth Vader sounds, and some horror-zombie-flesh effects as well. Also, men wearing tights!
Here's a series of short spots for eBay Motors I sound designed for local agency Digitas. This is one of those stories where the audio captured on set wasn't usable, they thought they were going to roll with music only, then decided sound design would be better. So I jumped in the booth with a socket wrench and took a chair apart in front of the microphone. My client asked me if I was able to put the chair back together after the recording and I said "Why? Do you need the sound of someone building a chair for a different spot? Eh, I'll just leave the parts here until we do." Check out the other spot in this series: Bottle Opener
Kari and Tory from Mythbusters are back on TV with this "thrilling" look at the science behind thrill rides and roller-coasters. They both came in to One Union for a few days each to record the voiceover narration for the season, which premiers August 12th on the Travel Channel! Fun fact: I first worked with Tori in 2011 on a 48 Hour Film Race submission called "Button Man."
Apparently in the new WWE game from 2K Games, you can not only play as all your favorite WWE wrestlers, but also as THE TERMINATOR! Barrett SF did an excellent job making that announcement, by re-creating an iconic scene from Terminator 2: Judgment Day, replacing the cast with WWE celebrities and starring Arnold Schwarzenegger reprising his role as The Terminator. Together with my college Eben Carr at One Union Recording, we had the task of matching the sound design and mix from the original cinematic sequence. Buzzfeed did a great side-by-side comparison with animated GIF's showing off the accuracy of the re-creation. AdWeek / AgencySpy gave us a review with full credits.
It was an honor to work with director Torsten Hoffman on this hour long documentary exploring the nature and history of money, and how Bitcoin fits into the world of modern finance. As an enthusiast, I am always seeking out Bitcoin-related projects that need audio work, and this film has been on my radar since their Kickstarter was funded last year. If you've never given any thought to where our money comes from, what it's real value is, or who decides what it's worth, this is a good premier for you. If you've heard about Bitcoin but don't "get the point of it," this documentary will illustrate how much something like Bitcoin is needed today! Featuring interviews with a ton of the greatest minds in the space, this film has been highly anticipated in the community.
I make fun, noisy toys! They are analog electronic synthesizers built from those parts they sell in the very back of Radio Shack.
I'm inspired by the DIY electronics community and I love making insane little gadgets.